https://www.margaretszeto.com/about daily 0.75 2021-02-26 https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1591849189539-FB04K7UL3SN51A7SMDAB/MargaretSzeto.png About - Designer, leader, storyteller. “Curiosity keeps leading us down new paths.” – Walt Disney https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.margaretszeto.com/work daily 1.0 2022-02-03 https://www.margaretszeto.com/work/design-narrative-system monthly 0.5 2020-07-26 https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1594084585176-AFJ7J0XL8C7YURE0HAB9/AIRA_DesignSystem.png Works - Design narrative system I worked with other visual, interaction, and motion designers to create Visa’s first product design system https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1592174003400-V1I7LBPIPC1IG7QBNGTU/AIRA_ExperienceStack.png Works - Design narrative system Structured experience sets to tell meaningful stories https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1593576920498-20JE3EK602PAILU539CV/AIRA_narrativesytem1.png Works - Design narrative system https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1592969950514-YMBDY8RPNUVM2ABSI6ZK/AIRA_narrativesytem2.png Works - Design narrative system https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1593576673137-1O62FQUIJ47Z0STP5R9S/AIRA_RefApp.png Works - Design narrative system https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1592970638160-5TM1NVJ8OJONLEE2KZE8/AIRA_Storyboards2.png Works - Design narrative system DIY UX narrative powerpoint templates for non-designers https://www.margaretszeto.com/work/vdca monthly 0.5 2020-07-02 https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1590255195373-PXSBQRFP9PNGLZIVW2QR/VDCA_problem.png Works - Visa Digital Commerce App https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1590255220892-X8Z3SWKNX2Q54T626Y7A/image-asset.png Works - Visa Digital Commerce App Laying out configurable features and user actions organized by cards https://www.margaretszeto.com/work/project-saiv monthly 0.5 2020-07-08 https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1592639287903-XD7J0RWVNQMRH92OMYIW/SAIV_challenge2-09.png Works - Project SAIV https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1592715274552-KUMMPJ1ONEINJ1GLO4UR/SAIV_ideation.png Works - Project SAIV Personas embodying new, on-the-fringe attitudes; we eventually focused on emerging market families https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1592714615623-TLPNGMOMARE42V3VAGXQ/SAIV_ideation2.png Works - Project SAIV Storyboard snapshots about a Bangladeshi family building credit together https://www.margaretszeto.com/work/digital-card-brand-strategy monthly 0.5 2020-07-07 https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1593378591922-UL3IB3SS55JLH995VFBJ/Cobadge_Problem.png Works - Digital card brand strategy https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1594084510754-XAP25UG2Y0GM87VPNYID/Cobadge_Stakeholder.png Works - Digital card brand strategy https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1594087459078-0SK14KVQ2ZJGUUGAAHJL/Cobadge_Designs.png Works - Digital card brand strategy https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1593489452525-2MT74UWYZBDJSOVLH7JI/Cobadge_Research.png Works - Digital card brand strategy https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1593575557949-708MSOXL1PO4CYDE5821/CobadgeAnimation.gif Works - Digital card brand strategy https://www.margaretszeto.com/work/ea-origin-platform monthly 0.5 2020-07-16 https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1594715002589-I09NTAD8G3WO86PXOSGU/Origin_vision.png Works - EA Origin Platform https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1594715018739-CGNW5GPHI82920W9Q2YO/Origin_IA.png Works - EA Origin Platform https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1594750357082-MCBKFRMOJKGIYXHMLGXE/Rewards.gif Works - EA Origin Platform https://images.squarespace-cdn.com/content/v1/5eabb2dd286f2f292989943e/1594750218792-SJLPHVOJWFELD0T8MV8G/Discovery.gif Works - EA Origin Platform